21 automotive students from Germany came to Tenerife to follow their tailor-made project-based learning program. Their program was filled with digital marketing and visits to garages and events like the Rally Ciudad de la Laguna. Not only did they learn more about the automotive industry but also about the marketing of it all, like social media in the automotive industry or how to take better videos and photos of cars. Next to gaining more digital marketing knowledge that can help them in their future endeavors, they were also able to experience more of the island’s nature and culture with afternoon activities, excursions, and their own free time.
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