Lights, Camera, Convert: Unlock Video Marketing Success
Create with the phone, build with the mind
Duration
1 Week
Starting date
01/07, 02/09, 09/12
Price
€490
Boost Your Video Marketing Skills
This course is designed to enhance your understanding of video marketing and their strategic application to amplify lead generation, rise brand awareness, and elevate conversion rates. Designed for candidates seeking to learn about the latest AI video techniques and marketing trends, this program covers practical case studies and hands-on training with the most user-friendly video software.
main benefits
Attending our course serves as a general introduction to video marketing while also delivering training in how to create and edit content with your mobile device. It will equip you with practical skills, gives you networking opportunities and hands-on experiences, it will enhance entrepreneurial abilities and sets you up for success in the future.
- Video Marketing Fundamentals
- Creative Concept Development and Body Language
- Storytelling techniques
- Content Planning
- Understanding your Mobile Device
- Mobile Video Basics
- Creating engaging video content
- Editing Techniques with AI
The structure of the Programme
Day 1
Introduction to Video Content Formats
- The Effectiveness of Marketing Videos
- The Purchasing Journey
- The ‘Buyer Persona’
- The Psychology behind Video and its Communication across Auditory
- From Short-form to Long-form Content
- Mastering the '5 Ws'
day 2
Video Strategy for Marketing
- Strategies for Lead Generation, Increasing Brand Awareness, and Optimizing Conversion Rates
- Understanding the New Customer’s Journey
- Marketing, Scripts and Hooks: “Become Addictives
- Content Optimization and Strategic Distribution across Platforms
Day 3
Lead generation and pre-
production
- Media Platforms for Lead Generation
- Creating Targeted Ads for Lead Generation
- Video in Email Marketing Campaigns
- Effective Scriptwriting
- Moodboarding and Storyboarding
- Legal and Copyright Considerations
- Risk Assessment, Contingency Planning and Budgeting
day 4
Mobile video techniques: production and post-production
- Composition and Framing Techniques
- Lighting and Audio Essentials
- Shooting Techniques and Hacks
- Eye-catching Thumbnail Designs in Canva Pro
- Footage and Media Assets Organization
- Understanding Cinematic Elements
- CapCut Software Interface
Day 5
Editing and final presentation
- Real-time Collaboration and Remote Editing
- Future Trends in Video Editing
- Final Video Project
- Evaluation and Feeback
day 2
Who can join?
Marketing enthusiasts and business leaders looking to understand and implement video techniques and marketing strategies that deliver maximum return on their investment.
Teachers
University Students
Digital Nomads
Gap Year Students
Aspiring Entrepreneurs
Business Owners Seeking Digital Innovation
You! Don't fit in any of these options? Tell us about yourself.
Meet The Trainer
Hey there! I am Yussef, photographer, filmmaker, and marketing content creator with a background in Journalism and International Business.
As a digital nomad, I had the opportunity to work and live in 4 continents, coordinating different multicultural groups. My specialty is the innovative content creation and video branding for start-ups, artists, and digital entrepreneurs.
With my help, you will grow your ideas in the digital world with original multimedia content that reaches your audience and converts. Let’s dive into this course!
A Unique Experience of a Lifetime
Embarking on an internship abroad can be a truly life-changing experience that will open up new doors for your personal and professional growth. Not only will you have the opportunity to work in a new and exciting environment, but you will also have the chance to immerse yourself in a different culture, learn a new language, and build meaningful relationships with people from different locations.
This experience will not only enhance your resume, but it will also help you gain a deeper understanding of the global marketplace, increase your adaptability, and develop your independence and self-confidence. By stepping outside of your comfort zone and taking on new challenges, you will gain a unique perspective that will serve you well in all aspects of your life.
Mastered Skills
- Staying ahead of the curve by staying updated on the latest trends.
- Enhance their entrepreneurial abilities.
- Boosting conversion rates, driving sales, and generating leads with video techniques.
- Collaborate effectively with team members on video projects.
- And finally, network with industry professionals to foster valuable connections and receive personalized feedback.
At a Glance
Duration
1 Week
Price
€490
Format
100% Presential
Location
Tenerife, Spain
Language
English
Certificate
Upon Completion
Frequently Asked Questions
What is the duration of this course?
The course is designed for a period of one week, from Monday until Friday, with theory and practical workshops, and with the possibility to do more practical exercises in the second part of the day.
Do I need a professional camera to participate in this course?
No, you don’t need a professional camera. In fact, you can create high-quality videos using just your mobile phone.
Do I need to pay for software to create marketing videos?
No, you don’t need to invest in expensive software. Free versions of platforms like Canva, CapCut, Notion, and ChatGPT offer robust features that meet the needs of most students.
Will I receive a certificate for completing the Video Marketing course?
Yes, every participant will receive a certificate of attending the Video Marketing course to certify the completion of the course at our academy, as well as the duration.
Do I need any experience?
No, prior experience is not required to enroll in this course. However, participants are encouraged to be curious and have a basic understanding of using at least one social media platform as a main preference.
Do I have to present a final video project to complete the course?
Yes, presenting a final video project is a requirement for completing the course. However, participants have the flexibility to choose the topic of their project, allowing them to select something that aligns with their interests, work, or areas of expertise.
Is accommodation included in the price of the course?
No, the accomodation is not included in the course price. But upon request we can provide you assistance in finding a place.
How do I sign up for the course?
Simply fill out the form below to initiate the enrollment process. Fill out the form with the required information and book a date for a short interview. You will receive your confirmation shortly after your interview.
Enrol Now
Fill out the following form to apply. Our team will get back to you shortly.